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June 11, 2007
Rolling O Lab Coming to RockCreek
I just found out that Oakley plans to bring their "Rolling O Lab" to our Hamilton Crossings store location on June 15th. It looks pretty cool, so if you have a chance be sure to stop by and check out some of Oakley's high-tech sunglasses. We'll have a drawing where you can sign up to win one of two pair of sunglasses that we're giving away. They'll be here 10-4, with lunch at noon. We'll also have some special Father's Day gift ideas and discounts available.
You can check out my favorites, the Oakley Fives 3.0 or the always-popular Oakley Half Jacket.
Here's what Oakley has to say about it:
Oakley Deploys Rolling O Lab to Bring High Definition Optics to the Masses
Foothill Ranch, CA January 30th, 2007
Mobile Facility Educates Public about Companys Optics Superiority
Oakley, Inc. (NYSE: OO) today announced the deployment of the Rolling O Lab, a mobile demonstration unit that will travel the nation to educate consumers about the companys superior High Definition Optics(®) (HDO(®)) technology. Built as a 40-foot motor coach, the fully self-contained facility will offer live demonstrations of the companys optical performance and protection at retail locations, sport venues and other select public events.
“Consumers need to open their eyes to the fact that not all sunglasses are created equal, said Colin Baden, president of Oakley, Inc. We developed the Rolling O Lab to educate people about the truth of todays eyewear and to show firsthand how Oakleys HDO(®) sunglasses provide the best optical clarity, impact resistance and UV protection in the industry. By taking our science to the street, we can reach out to those who might not have an opportunity to learn about the quality and performance of our eyewear.”
“In educating the public, the Rolling O Lab will also serve as a mobile marketing unit that entertains and enlightens, maintaining a positive and powerful brand presence. It presents a high-quality image of the company by utilizing a comprehensive and meticulously crafted audio/visual package,” continued Baden . “Scheduled to be on the road more than 300 days a year, it offers a brand emersion experience that tells the Oakley story, one of technical innovation, inspiration and optical superiority.”
Events & Races | By Mark McKnight | 12:07 PM
